Japan: Product data feed advertising, market size and projections 2020

Product data feed advertising market size in 2016 increased about 50% to 64.9 billion yen (565 M USD), the market size is expected to grow about 2.3 times in 150.7 billion yen in 2020. [Key Facts] 1- 2016 market size for data feed advertisement in Japan reached 64.9 billion yen, about 50% more than in… Continue reading Japan: Product data feed advertising, market size and projections 2020

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Japan internet advertising trends : since 2015 Advertisers are spending more on smartphones

The Japanese internet advertising industry is dynamic and fast changing. Here are some key facts about this industry. In 2015 the internet advertising spending in Japan was a little over 8.5 billion USD. 55% of the total internet ad media spending was for smartphone advertising (5 billion USD, +150% YoY). It was the first time… Continue reading Japan internet advertising trends : since 2015 Advertisers are spending more on smartphones