Japan internet advertising trends : since 2015 Advertisers are spending more on smartphones

The Japanese internet advertising industry is dynamic and fast changing. Here are some key facts about this industry. In 2015 the internet advertising spending in Japan was a little over 8.5 billion USD. 55% of the total internet ad media spending was for smartphone advertising (5 billion USD, +150% YoY). It was the first time… Continue reading Japan internet advertising trends : since 2015 Advertisers are spending more on smartphones

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